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When it comes to marketing technology, the tendency is to speak in jargon and complicated terms. What really resonates is content that’s easy to understand and piques interest. Many times, the CEO, CFO or other C-suite decision maker is involved and not just the tech buyer. Having content that moves all buyers through the buyer journey is especially important in SaaS technology offerings.
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Here are a few ads, flyers and a compilation of blog content for SaaS offerings: