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While Elixir’s sales are focused on a B2B market, an important part of the service is patient care. Providing education and information is a vital way members can take an active role in their own health, which has been shown to lower overall healthcare costs. Additionally, the company had a Medicare Part D plan, which will cease to exist by January 2024. Over the years, the plan had as many as 1 million members. One of the ways we engaged this audience was with health and wellness articles targeted to the Medicare audience. See links below for examples of many health and wellness articles directed to consumers.
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