- Creating the brand for an organization goes well beyond just designing a logo and tag line. When Elixir rebranded in 2020, my team and I worked on developing this brand guide that not only talks about the logo, but also the company’s brand promise, voice and tone. Additionally, in order to build a cohesive organization, we included a writing style guide to help employees be consistent with the corporate writing style.
- The attached guide has evolved over the years and is now, in my opinion, a very strong example of a great brand guidelines.